Released on = November 8, 2006, 7:33 pm

Press Release Author = Alta Charity Investments, Inc.

Industry = Non Profit

Press Release Summary = CINCINNATI, Ohio (November 9, 2006)- Alta Charity
Investments (Alta) today unveiled GIFT-PLUS Donation™, an internet based software
service that allows nonprofit organizations to offer planned giving benefits to
virtually all their donors.

Press Release Body = CINCINNATI, Ohio (November 9, 2006)- Alta Charity Investments
(Alta) today unveiled GIFT-PLUS Donation™, an internet based software service that
allows nonprofit organizations to offer planned giving benefits to virtually all
their donors.

“Now planned giving is no longer just for wealthy donors,” said Christopher
Derrington, Chief Executive Officer. “GIFT-PLUS Donation™ empowers smaller and
usually younger donors of lower capacity to make planned gifts to nonprofit
organizations as small as $100, and get something back. The ability to get a
financial reward can motivate donors to support organizations with gifts that not
only contribute endowment, but generate operating income as well.”

That ‘something back’ is lifetime income generated from investing many small
donations into one large combined investment pool. The nonprofit organizations also
share in the income stream generated by the donations without adding personnel,
usually the highest cost of planned giving programs.

The technical advantage of Gift-Plus Donation™ is revealed through Alta’s
streamlined processes of collecting online donations, automatic daily and annual
gift administration, and technically superior investment of donations. Alta reduces
the marketing costs and administrative requirements for nonprofits of any size to a
manageable 4% as compared to the industry range of 15% to 40%.

“In our home town of Cincinnati, Ohio more than 16,000 charities exist. 95% of them
can’t justify the cost of a traditional planned giving program. It’s our mission to
help make all nonprofits financially stronger”, said Derrington. GIFT-PLUS
Donations™ was designed to be extremely affordable. The typical cost to set up the
program is $199 with a monthly fee of $25.

GIFT-PLUS Donation™ also includes marketing assistance to every nonprofit client.
Alta has a unique system that actually talks to potential donors through emails.
This process embeds video messaging by the nonprofit organization’s most beloved
person directly to the donor.

Alta Charity Investments, Inc., headquartered in Cincinnati, Ohio, is a financial
services technology company providing planned giving solutions to the nonprofit
industry. Created in 2005, Alta is dedicated to utilizing the latest technologies to
drive down the cost of planned giving programs. Via proprietary technology, Alta
transforms charitable donations into high return investment funds that benefit both
donors and their favorite nonprofit organizations. More information is available at
www.altacharityinvestments.com.

Safe Harbor Statement: Statements in this press release may contain forward-looking
statements based on management’s current expectations, estimates and projections.
Words such as “anticipates,” “intends,” “plans,” “estimates,” variations of such
words and similar expressions are intended to identify such forward-looking
statements. Forward-looking statements are subject to risks and uncertainties,
which could cause actual results to differ materially from those projected or
implied in the forward-looking statements.


Web Site = http://www.altacharityinvestments.com

Contact Details = Contact: Christopher Derrington, Chief Executive Officer, Alta
Charity Investments
(513) 826-2058 Chris@altacharityinvestments.com