Released on = January 16, 2007, 12:16 pm

Press Release Author = James Wong

Industry = Management

Press Release Summary = Businesses can now send their latest offers directly to
nearby mobile devices

Press Release Body = NEW YORK CITY, Jan. 16 – ZipZone Media, a leader in the
emerging field of location based wireless marketing, announces the release of the
ZipZone Bluetooth Marketing System. Featuring a Bluetooth based media server, it
lets companies automatically send coupons, mp3’s, video and other branded content to
the cell phones and mobile devices of consumers in the immediate vicinity.

Bluetooth, the technology that makes this possible, is a short range cable-free
networking standard supported by many mobile devices and computers. Commonly used
in wireless headsets for cell phones, it\'s main perpose is to allow devices like
cell phones, computers, and PDA\'s to communicate with each other. The ZipZone
System uses this technology to distribute multimedia content to Bluetooth enabled
phones, PDA’s, and laptops. And, since Bluetooth has a relatively short range of
30 to 300 feet, it is ideally suited for locally targeted campaigns.

Advertisers in the ultra-competitive retail sector think this mobile marketing
approach may be the next hot trend, and for two compelling reasons: First, the cell
phone stands unchallenged as the number one portable consumer electronics product
ever. Last year alone, nearly a billion new cell phones worldwide were snatched up
by an eager public. Second, people who own one usually have it with them at all
times. So, from a marketing standpoint, the ability to interact with the consumer
on a personal level through this device has an almost irresistible appeal.

What’s more, the potential for spam is minimal, because the system is entirely
opt-in. Customers must always give permission first before any content is
delivered. If they decline, they will not be offered again in the future. “The key
to making Bluetooth Marketing effective is in the content”, points out Raymond
Stone, ZipZone Media’s Director of Marketing. “Nobody wants to receive more junk
mail, especially on their cell phones. But offer them something useful or fun, like
a free mp3, ringtone, coupon or video, and customers will gladly accept your
message.” So, to help get the word out, ZipZone Media provides prominent signage to
assure consumers that the content they are downloading to their phones is both safe
and valuable.”

Companies wishing to learn more about implementing their own Bluetooth Marketing
campaign may visit http://www.zipzonemedia.com. The site offers lots of practical
advice on using this technology effectively, along with convenient online ordering
of the ZipZone System.
The System is also available at www.ebay.com and www.froogle.com. Just use the
search term “ZipZone Media”.

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Web Site = http://www.zipzonemedia.com

Contact Details = James Wong
176-25 Union Tpke.
Ste. 108
Fresh Meadows, NY 11366