Press Release Author = Libby McCown/ PR by the Book
Industry = Management
Press Release Summary = Christopher Cunningham, The Salesman’s Little Blue Book of Daily Inspiration Sales professionals are often under tremendous pressure to hit a number, achieve forecast, manage up and deliver the sales. This pressure can create an environment of outstanding performance and achievement. Yet, it can also force sales professionals to stretch the truth, over-promise, and even involve themselves in a life-long cycle of poor habits and missed goals. At the end of the day, many sales people are empty and they don’t why. This book offers a solution to the emptiness often experienced in the midst of either a top-notch or rock-bottom performance.
Press Release Body = Get Inspired to Sell Everyone is in the Field of Sales in Some Way
(Alabama) “Sales. It is a noble profession, yet one that is often maligned” starts the introduction to Christopher Cunningham’s new book The Salesman’s Little Blue Book of Daily Inspiration. Great salesmen have to overcome many stereotypical behaviors and pre-determined opinions held by customers. To be successful, you must win over your customers. The problem is that sometimes even if you have given your best effort, you do not make a sale. In sales, it is very important to stay motivated and inspired to sell.
Christopher Cunningham, everyday, working sales guy and field sales trainer for Cordis Endovascular, a Johnson & Johnson Company, has won many awards for territory growth. His own experiences in sales, marketing, training, and as a motivational speaker compelled him to write a book to encourage other salespeople in this tough business.
The Salesman’s Little Blue Book of Daily Inspiration (Thomas Nelson, Inc., February 2007) offers sales people a daily guide to find motivation and a greater faith in themselves. Cunningham has created 21 daily exercises to encourage you when sales are down and tensions are high. Each exercise consists of reading, meditation, prayer, and deep reflection to help develop the talent to sell.
The author can discuss: • His experience in sales and marketing, as well as his search for something more • How to have hope when things are not going as planned • The importance of motivation in such a tough field of work • How to excel and surpass all expectations
Christopher Cunningham is a salesman, trainer and motivational speaker. He has worked with a variety of clients from professional sports teams to clothing manufacturers and can attest to the demands of a sales career. Cunningham is a graduate of the University of Tennessee with a degree in Communications. He lives with his family in Fairhope, Alabama. The Salesman’s Little Blue Book of Daily Inspiration is his first book. For more information, visit www.thomasnelson.com. To schedule an interview, please contact Erika Sumner, Erika@prbythebook.com, (281) 895-7190. ### Thomas Nelson, Inc. is a leading publisher and distributor of books emphasizing Christian, inspirational and family value themes, and believes it is the largest publisher of Bibles and inspirational books in the English language. For more information, visit our website www.thomasnelson.com.
2012
