Released on: January 31, 2008, 5:45 pm

Press Release Author: Blane Perun

Industry: Marketing

Press Release Summary: The online diamond wholesaler Shenoa and Company recently
upgraded their technologies, processes and procedures to handle their huge jump in
sales.

Press Release Body: New York, NY / Jan. 31, 2008 – Shenoa & Company is not using a
record setting 2007 as permission to rest on their laurels. Last year’s success will
be used to build momentum and make 2008, great! Currently, team Shenoa & Company
understands that this achievement will be used as a benchmark to improve their
infrastructure and corporate policies. “We are in a perpetual cycle of testing,
analyzing, optimizing and curing the challenges we face on a daily basis” states
Scott Cowan, COO of Shenoa & Company.

Shenoa & Company knows all to well that the jewelry industry is one of the most
competitive markets online. “When you couple the jewelry industry and the sales of
jewelry online, you are being tested from all angles”, admits Blane Perun, VP of
Online Marketing. On a daily basis, Shenoa and Company empowers their employees to
provide “100% Customer Satisfaction!” The fuel that powers this mantra is the
mandate to provide education to both employees and clients. By combining a staff
committed to “100% Customer Satisfaction!” and deep strategic partnerships with tier
1 vendors, Shenoa & Company is moving from underdog to innovator and industry
leader.

Valentine’s Day provides a big jump in the sales of Engagement Rings, Diamond Rings,
Earrings, bracelets and diamond pendants. During this surge of sales, it’s all hands
on deck, so that customers are not affected by the deluge of challenges that happens
on the backend of running a successful online store. “Shenoa & Company has
instituted some proprietary technologies and best practices, which improved our
checks and balances, underscoring our growth in sales” says Blane Perun, VP of
Online Marketing.

About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing
online retailers of certified diamonds and jewelry. With photos, drop down menus
and special features, the Shenoa Web site makes it easy and affordable to shop for
jewelry.

Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: www.shenoadiamonds.com


Web Site: http://www.shenoadiamonds.com

Contact Details: Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: www.shenoadiamonds.com