Released on: February 27, 2008, 11:46 am

Press Release Author: Marikate Milone / Marketing Results Inc.

Industry: Marketing

Press Release Summary: Marketing Results Inc. (MRI), a leading full-service casino
marketing communications agency, announced today the celebration of 20 years in
business.

Press Release Body: Henderson, NV – February 27, 2008 – Marketing Results Inc.
(MRI), a leading full-service casino marketing communications agency, announced
today the celebration of 20 years in business.

The agency was conceived in March 1988 by Gary A. Border. Since then, Marketing
Results has matured within the industry, evolving its scope and offerings beyond
database marketing to services that include: market research, brand and positioning,
promotions, player’s club development, operations support and pre-opening services
for casinos, and advertising and ecommerce. In 2006 the Advanced Intelligence
Marketing (AIM) system was developed to empower clients with
state-of-the-art business intelligence, campaign management and player development
software system.

“Customer relations are not about transactions,” Border said. “Gamblers want service
and personality. We help our casino clients keep the dialogue open using
cutting-edge technology. These communications enhance their brands and increase
response rates to all database marketing efforts.”

Since 1988 Marketing Results has developed marketing solutions through scientific
research and studying gamblers. These solutions reveal opportunities for growth in
their casino clients’ databases and ultimately lead to better communication and more
loyal player relationships. Over the past twenty years the agency has assisted
operations in opening 15 casinos, aiding in 6 major expansions, designing 22 player
loyalty programs and serving 80 gaming clients, including the biggest names in the
business.

About Marketing Results Inc. (MRI)
Headquartered in Henderson, Nevada, Marketing Results is a full-service marketing
and communications agency that specializes in metropolitan casino resorts, Native
American owned properties and Midwest riverboat and racino operations. Marketing
Results has developed and provided software solutions for player development,
campaign management and database management. The company is engaged in creative
services and all aspects of communications, campaign management and consulting for
casinos in North American and Canadian gaming venues. www.marketingresults.net


About Advanced Intelligence Marketing (AIM):
AIM is a state-of-the-art casino database marketing tool designed
specifically to benefit the gaming industry using cutting-edge technology to deliver
results, AIM empowers casino marketers to offer superior analysis. It is an easy to
use, secure and accessible, in-house solution that turns data into meaningful
marketing intelligence producing database reports segmented by key player
characteristics. The AIM campaign management system creates efficiencies and
productivity in database direct marketing. The system contains a player development
module that connects marketers to the information about their best players. AIM was
developed for casino marketers by casino marketers. www.mriaim.com

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Web Site: http://www.marketingresults.net

Contact Details: Media Contacts: Erin Jones or Marikate Milone
2900 W. Horizon Ridge Pkwy
Suite 200
Henderson, NV 89052
Phone: 702-361-3850
Fax: 702-361-2905
milonema@marketingresults.net