Released on: June 1, 2008, 6:58 pm

Press Release Author: Stephen Fairley

Industry: Law

Press Release Summary: “Avoid a Rising Perception Problem, or Lose Leads to
Specialist-Styled Advertising”

Press Release Body: Phoenix, AZ, June 1, 2008, Stephen Fairley, an award-winning
legal marketing consultant and CEO of The Rainmaker Institute, teaches marketing
methods for small law firms. At a new web site, Stephen Fairley warns lawyers to
position their firms as experts and specialists in order to adapt to overarching
trends in society at large. “While attorneys cannot call themselves specialists or
experts unless they have a specific certifcation, they can still position themselves
as a leading expert by marketing their law firm properly,” say Fairley. By doing so,
a law firm can stand apart from their competition.

“There is a perception in today’s society that consumers want to work with experts.
Whether it\'s their medical doctor, their accountant or their lawyer, people are
demanding their advisors know more and more about less and less,” explains Stephen
Fairley. People no longer believe it\'s possible to know everything there is about
the practice of law. General practitioners are seen as a “jack of all trades, and
master of none – or worse, they\'re seen as the firm that hasn\'t been around long
enough to have refined their work yet.”

At www.LawFirmMarketingMistakes.com attorneys may download a free special report
prepared by Stephen Fairley on the most widespread legal marketing errors made by
lawyers. The common thread between those mistakes: using time and resources on
inferior lead-generation practices. His report attends to the quantity and quality
of returns for each type of marketing activity.

People shopping for legal services online have a specific topic that they want help
with. They no longer look for just an attorney; they search for a personal injury
lawyer who focuses on commercial construction accidents or a divorce attorney who
works with high net worth executives. Fairley believes to be effective in marketing
your law firm attorneys must position themselves as leading experts in their local
area.

For more revenue-stunting legal marketing mistakes and advice for avoiding them,
lawyers can download Stephen Fairley’s free special report for a limited time. It
contains in-depth result analyses, and a variety of actionable marketing routines.
The report is available at no cost for a limited time at
www.LawFirmMarketingMistakes.com.

About Stephen Fairley and The Rainmaker Institute

The Rainmaker Institute, LLC is the nation’s largest law firm marketing company
specializing in helping small law firms generate more referrals and build
multi-million dollar practices. Over 6,000 attorneys have applied the proven
Rainmaker Marketing System. Stephen Fairley is CEO of The Rainmaker Institute and an
international best-selling author of 10 books including Practice Made Perfect for
Lawyers. He is a nationally recognized law firm marketing expert.

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Web Site: http://www.LawFirmMarketingMistakes.com

Contact Details:
Contact details
Stephen Fairley
The Rainmaker Institute
T: (888)588-8591
E: Stephen@TheRainmakerInstitute.com
www.LawFirmMarketingMistakes.com