Released on: September 25, 2008, 5:34 am

Press Release Author: Karen Ashley

Industry: Internet & Online

Press Release Summary: Interactive-Initiatives LLC, one of the leading companies
focused on issues related to children, mother and education has launched new
features on their website. The first initiative is the launch of the feedback survey
which Ms. Karen Ashley, founder of the company feels will help to improve the
service features of the company further. The site has also launched new products
such as the Bunting Set and the Toddler Activity Bag. Ms. Ashley said that her
objective of the website is different from a typical E-Commerce shop. She sells a
small range of products that will be helpful to the newborn and toddler.

Press Release Body: Interactive-Initiatives LLC, one of the leading companies
focused on issues related to children, mother and education has launched new
features on their website. The first initiative is the launch of the feedback survey
which Ms. Karen Ashley, founder of the company feels will help to improve the
service features of the company further. The site has also launched new products
such as the Bunting Set and the Toddler Activity Bag. Ms. Ashley said that her
objective of the website is different from a typical E-Commerce shop. She sells a
small range of products that will be helpful to the newborn and toddler.

Ms. Ashley was also answering journalist’s question on how she narrowed down on the
small range of products. To this she said that the range of products sold by the
company has been carefully chosen. These products have been discussed and presented
to focus groups. She also mentioned that going forward the company may add a few
more products to this range. She urged mothers to go through the booklets available
on the website to get better ideas on chidren and mothers today. She mentioned that
the booklets have been created after elaborate discussions with experts, mainly
mothers. She also spoke about the steps that have been taken to improve the
business. A new shipping company has been hired which will ensure that the goods are
quickly delivered to the customer’s doorsteps. A new department has been formed
which will take care of all the orders that are initiated from the website. These
activities she mentioned will help the company in better serving the customers.

Answering questions on the funding for the site, Ms. Ashley mentioned that the
funding of the site at this stage has been done on her own. She mentioned that in
the future the company may approach external investors for fresh fund requirements.
With the new revamped website, the business of the company is expected to grow by
15-20%. In a brief presentation that she gave to journalists, all the features of
the site were well explained. The user interface of the site has been kept simple.
This will enable customers to browse through the site easily and buy the products.
She mentioned that Interactive-Initiatives LLC focuses a great deal of emphasis on
customer satisfaction. In a post lunch tête-à-tête with customers Ms. Ashley was
seen discussing the overall dimensions of the business and how she plans to move
ahead. She urged the journalists and guests to give their feedbacks on the site. The
press meeting ended with a wine tasting event for all the journalists and guests.
Please visit http://www.interactive-initiatives.com For More information.


Web Site: http://www.interactive-initiatives.com

Contact Details: URL:

http://www.interactive-initiatives.com

Author Name:

Karen Ashley



9. Email:

kh@interactive-initiatives.com

Company Name:
Interactive-Initiatives, LLC
Street Name:
170th & Merrill Ave
City :
South Holland
Zip code:
60473
State:
Illinois
Country:
United States
Phone:
708-306-8259