Released on: October 29, 2008, 10:12 am

Press Release Author: Reading Room

Industry: Media

Press Release Summary: 29 October 2008 - Škoda's UK consumer website, created by
Reading Room as part of its online marketing campaign, has been voted 'Motor
Manufacturer Website of the Year' at the Auto Trader Click Awards 2008. The awards
ceremony, held at London's Park Lane Hotel on 16 October, celebrated best practice
in website usability amongst the motor industry.

Press Release Body: Voted for by over 600 motorists who had just bought or were
thinking about buying a new or used car, the users analysed more than 60 of the UK's
top motor manufacturer, dealer group and car supermarket websites. Each website was
judged on a range of criteria which included measuring the quality of the customer
service online; website design; the use of animation and engagement with the
customer; ease of navigation; and the search tools and features available.

As well as winning the top award, Škoda was also highly commended in the 'Best Motor
Manufacturer Home Page' and 'Best Motor Manufacturer for Purpose Intent' categories.

Mary Newcombe, Škoda's head of marketing, commented: "We are thrilled to have won
such an accolade. We wanted to build a website that fully embodies our brand
position of the 'Manufacturing of Happy Drivers' and this award only goes to prove
that we have succeeded in creating an enjoyable and informative site for potential
purchasers to visit."

Margaret Manning, CEO at Reading Room, continues: "We are proud that Škoda has been
awarded this prestigious award as it is recognition that the site we designed
achieved not only the objective of differentiating it from other automotive brands
but also delivering tangible visitor conversion. The site's creative effectiveness
has been demonstrated by a remarkable 400 per cent increase in requests for test
drives and brochures and this award is a fitting result for the work Reading Room
put into achieving Škoda's requirements."

To view the award-winning website please visit www.skoda.co.uk.

-ends-
About Škoda
Škoda is the Manufacturer of Happy Drivers:
* Škoda voted 'Motor Manufacturer Website of the Year' at Auto Trader's
Click Awards 2008
* New Octavia is the 2008 Auto Express Driver Power survey 'Car of the Year'
* Manufacturer of the Year in the 2008 Top Gear Owner Satisfaction Survey
Škoda is an environmentally-friendly manufacturer:
* Roomster 1.4TDI (135g/km) lowest emitting MPV in UK (SMMT)
* Average CO2 emissions of 152g/km make Škoda one of today's greenest
carmakers (Business Car)
For more information visit www.Škodapress.co.uk or call:
Catherine Bell, Head of Press and PR, 01908 548 042 / 07710 331 389
Helen Bainbridge, Media Relations Officer, 01908 548 060 / 07984 128 800
Iga Kowalska-Owen, Press Information Officer, 1908 548 630 / 07900 054 151

About Reading Room
Reading Room is an award winning, full service, digital communications agency.

We are Digital Marketing Agency of the Year (Impact Awards); the highest ranking
digital agency in the 2007 Sunday Times Fast Track Tech Track league tables; and the
UK's fastest growing wholly independent digital communications agency (Design Week
2008). Our Manchester office was voted top digital agency outside London in a 2008
Recommended Agencies Register (RAR) survey.

Reading Room's services span the full lifecycle of digital communications, including:

 Strategic planning, creative and technical consultancy;
 Design and development;
 Digital marketing and measurement;
 Usability and accessibility testing;
 Hosting and managed services.

We have clients from numerous sectors ranging widely in size - including HRH The
Prince of Wales, Royal Mail, Department of Health, Škoda, YHA, Glasgow 2014,
Manchester City Galleries, and Whizz-Kidz.

Founded from a Camden flat in 1996 we have grown to 150 staff, with offices in
London, Manchester, Sydney and Canberra. Today we remain independent and committed
to the core values and strategy that were developed in our early years and which
have allowed us to achieve our successes to date.

www.readingroom.com

For further information, please contact:
Jo Jamieson, Paul Stallard or Luke Davies
Berkeley Public Relations
0118 988 2992
readingroom@berkeleypr.co.uk


Web Site: http://www.readingroom.com

Contact Details: Jo Jamieson, Paul Stallard, Luke Davies
Berkeley PR
Reading
UK

01189 882992