Released on: October 13, 2008, 6:50 pm

Press Release Author: Blane Perun

Industry: Marketing

Press Release Summary: Shenoa & Company's rapid growth during this economic downturn
has technology playing a critical role in their success.


Press Release Body: New York, NY / October 7, 2008 - Shenoa & Company is pushing the
technology envelope by enhancing their website's functionality. "The amount of new
technology that has been developed specifically for the jewelry industry is
staggering", explains Blane Perun, VP of Online Marketing of Shenoa Diamonds. "To
navigate the ever changing technological landscape requires a myriad of skills. It
is an ongoing battle to rapidly understand the usability and relevance of the
different technologies that are available and more importantly what is the value if
we decide to implement this technology? How will it impact our current technology
that we have, does the staff need to be trained on this technology, do we have a
power user in-house that can mentor and problem solve issues that may arise? But
most important is how is this technology going to improve our customers' experience?
" These are just a few of the concerns that Blane Perun, VP of Online Marketing of
Shenoa Diamonds has to deal with as he and his IT team source out new vendors and
technologies to make sure that the clients experience constantly improves.

For obvious reasons we were not privy to the technological backend that powers the
Shenoa Diamonds website. However, we were able to glean a little more about the
general steps that are initiated well before any software or technology has a chance
to be implemented to the Shenoa & Company website. It was interesting to be able to
go behind the scenes and from a layperson's point of view get a glimpse at the
process that takes place before any new technology is added to the site. I was
intrigued by the exhaustive battery of tests by the IT team and a select panel of
customers and industry experts to find and cure any glitches before that technology
is permitted to go on the website. "This is just a snippet of the due diligence that
our IT department is involved with on a daily basis" smiles Blane Perun, VP of
Online Marketing of Shenoa Diamonds.

The IT team seemed enthralled by the new technologies that have been developed
specifically for the jewelry industry and what the average person would consider an
arduous task, the IT team has embraced the opportunity to be the technology thought
leaders for Shenoa & Company and the entire jewelry industry.

About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing
online retailers of certified diamonds and jewelry. With photos, drop down menus
and special features, the Shenoa Web site makes it easy and affordable to shop for
jewelry.

Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: www.shenoadiamonds.com

Web Site: http://www.shenoadiamonds.com

Contact Details: Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: www.shenoadiamonds.com