Response to a popular online contest has been so enthusiastic
that the company behind the promotion has decided to extend the
nomination period by two weeks to give more charities and nonprofits
the opportunity to be nominated and win a chance to share $30,000 in
prize money.
Snack Alliance Inc., the maker of riceworks® Gourmet Brown Rice Crisps, announced
today to extend the nomination period until February 28, 2010 for “Show Us Your
Goodness,” a social campaign that invites consumers to nominate and vote online for
the charitable program they believe has gone the extra mile to “serve the greater
good.”
“Overwhelming response and traction in the social media at a rate of one nomination
per hour made us decide to lengthen the nomination period to highlight more charity
organizations,” says Tricia Ryan, Director of Marketing for riceworks®. “The
challenges in Haiti, for example, brought requests for donations and we’re trying to
adjust the program by responding to real life situations.”
Nominate and Vote For A Charity That Inspires
In just over seven weeks, more than 700 nominations for inspiring charitable
projects have been received. Submissions are now due by February 28, 2010, at which
time a panel of judges will select three finalists to be considered for $30,000 in
support funds during the final round of voting.
One charity that has been nominated and highlighted on the “Show Us Your Goodness”
website is AboutFace, a Toronto-based nonprofit organization that helps people with
facial disfigurements.
“This online program gives lesser-known charities like ours a great way to gain
media attention for our services,” says Elysabeth Fischer, Manager Corporate
Partnerships for AboutFace. “With more than 10,000 Canadian children born with
facial disfigurements each year, we must thank riceworks® for giving us the
opportunity to spread the word, tell our story and help us make a difference for
those children and their families who need our support.”
Spreading News By Word of Mouse
For Ms. Ryan and her riceworks® team, reading about many of the nominated charities
has been a heartfelt and enjoyable task. “The scope of nominations is extensive, and
we’ve extended an offer to nominees to conduct Podcast interviews with us to further
promote their programs. It’s fun to be part of a social media program getting lots
of word of mouse.”
About Snack Alliance
A privately owned U.S. company, Snack Alliance Inc. is a market-leading provider of
branded and private label snack foods in North America, with customers that include
Wal-Mart, Albertson's and Kroger. The firm's signature product, riceworks® Gourmet
Brown Rice Crisps, is a gluten-free snack that has won kudos from the celiac
community. For those who need to live a gluten-free lifestyle, riceworks® is a tasty
and popular snack alternative.
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