Designs on Performance for Boardman Belles

Released on: August 25, 2011, 3:55 pm
Author: Halfords
Industry: Retail

The 2012 Boardman Fi (Female informed) Performance Series Bikes range is now available exclusively at Halfords.com.

The range of four Boardman Fi bikes includes a Road Carbon bike at £1299.99, a Road bike at £799.99, a Mountain bike at £649.99 and a Hybrid bike at £599.99.

The Road Comp, MTB Comp and Hybrid Comp Fi models each feature a lightweight frame finished with the Boardman trademark smooth welds, anatomically shaped handlebars, brake levers and saddle carefully selected for female riders. All are finished with a superior quality paint finish in white with accents of pink. The range topping Road Team Carbon Fi is finished in silver with pink graphic highlights.

As pictured, the Boardman Fi Team Carbon features an ultra-lightweight T700 Carbon Fibre BB30 frame with tapered headtube and internal cable routing. With women's specific geometry for comfort and handling allows easier and faster cycling. An ultra-lightweight carbon fibre fork with carbon steerer ensures precise and accurate steering whilst helping to absorb road vibrations. Also included in the new design are Shimano 105 braking and gearing for optimum shifting performance, a FSA Gossamer Pro 50/34 compact chain set with BB30 bottom bracket and lightweight Mavic Aksium wheelset.

Director of Boardman Bikes Research & Development, Chris Boardman MBE said: "The all-new 2012 Fi range builds upon the successful and ever-popular initial offering and includes input from our world-class female athletes, combined with my own cycling heritage to deliver a series of bikes specifically designed for women who enjoy cycling at every level.

From commuting, competing, off-road through to family touring - all our bikes benefit from world-class frame design, superior materials and hand-picked componentry - specifically designed to enhance your ride experience and maximise all round performance."

Halfords is expecting demand to be high for these bikes and recommends that customers reserve their bike in-store now. For details of your nearest Boardman Fi ranged store visit www.halfords.com/boardmanbikes.

Notes to Editors:

Halfords are the Exclusive Retail Partner for the Boardman Bikes Performance Series in the UK and ROI.

Halfords is the UK's largest bike and accessories retailer, with over 460 superstores. Our wide range includes road, MTB, BMX, town and trail and includes leading bike brands Boardman, Voodoo and Carrera. We build every bike purchased free of charge and also offer our customers a free six week safety check. Halfords www.cycle2work.info provides a one stop cycle2work package for employers and employees. As the scheme's pioneers we are able to supply virtually all bike brands available in the UK through both our own stores and Independent Bike Shop partners.

For more information contact:
Louise Iles
Halfords
t:01527 513206
m:07921 107362
f:01527 504780
e: Louise.Iles@halfords.co.uk

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